What Color is the Loneliest? Sherwin-Williams has the Answer
- Tuesday Willson
- 4 days ago
- 3 min read
Radiant Lilac SW 0074, Sherwin-Williams’ newly crowned "Loneliest Color" of 2025, is getting a bold spotlight this year. This soft yet striking lavender shade was the least used tint in Sherwin-Williams’ palette last year—but now, it’s being celebrated as a hidden gem ready to inspire confidence, creativity, and colorful self-expression.
What Is the Loneliest Color?
Each year, Sherwin-Williams analyzes its extensive library of paint colors to discover which shade was tinted the least. The goal? To show love to overlooked hues and invite DIYers and designers to rediscover their potential.
In 2025, Radiant Lilac takes center stage. Described as “the color of confidence,” this dusky violet balances soft femininity with fearless attitude. Whether you're painting an accent wall, refreshing a bathroom, or adding flair to a piece of furniture, Radiant Lilac offers a versatile yet distinctive touch.
Why Radiant Lilac Deserves a Place in Your Home
If you're tired of the usual beige and greige, Radiant Lilac is your opportunity to make a statement. This color pairs beautifully with:
Scandinavian interiors: Layer it with whites, soft woods, and minimalistic decor.
Mid-century modern: Use it with mustard yellow, walnut tones, or retro patterns.
Boho-chic spaces: Combine it with rattan, indoor plants, and textured throws.
Bold minimalism: Make Radiant Lilac the hero of a monochrome palette.
Designers and influencers alike are embracing this shade. Notably, Sherwin-Williams teamed up with Harlem fashion legend Dapper Dan and WNBA rookie Paige Bueckers to showcase the color's vibrancy and fashion-forward flair.
Enter the Sherwin-Williams 2025 Loneliest Color Sweepstakes
To celebrate Radiant Lilac, Sherwin-Williams is hosting a limited-time sweepstakes with an amazing prize: a trip for two to Dallas, Texas—including tickets to a professional women’s basketball game.
Sweepstakes Details:
How to Enter:
Order a free Radiant Lilac color chip or buy a Peel & Stick sample from sherwin-williams.com.
No purchase necessary. One entry per household.
Entry period: May 21 – June 30, 2025.
Grand Prize Includes:
Roundtrip airfare for two to Dallas, TX
Two-night hotel stay
Ground transportation
Two tickets to a professional women's basketball game
Total prize value: $4,000
Visit Sherwin-Williams Sweepstakes Page for official rules and entry options.
How to Use Radiant Lilac in Your Next Project
Need ideas for incorporating Radiant Lilac into your home? Try these tips:
Accent wall: Add depth and interest behind a headboard, couch, or workspace.
Cabinetry: Give kitchen or bathroom cabinets a vibrant yet soft makeover.
Front door: Make a bold, welcoming first impression with a lilac entry.
Furniture refresh: Breathe new life into a dresser or desk with a brush of Radiant Lilac.
Final Thoughts: Embrace the Power of the Unseen
Sherwin-Williams' "Loneliest Color" campaign is more than a marketing gimmick—it's a reminder to look beyond trends and choose colors that spark joy, confidence, and individuality.
Whether you're entering the sweepstakes or refreshing your space with a new color, Radiant Lilac SW 0074 offers the perfect blend of charm and boldness to elevate your home and your mood.
Ready to try Radiant Lilac?
Order your free color chip or Peel & Stick sample today at sherwin-williams.com and don’t forget to enter the sweepstakes before June 30! If you live in Utah and want to add this color to your home consider getting a free quote from Elevate Paint Pros today!
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